50 SHADES OF Sexy– 2015

Valentine's Day campaign - Digital Effort

A highly successful 'Fifty Shades of Sexy' campaign, I spearheaded single-handedly, transcending marketing boundaries with innovative and captivating experiences. Fused creativity, strategy, and consumer-centric approaches to captivate audiences, spark desire, and drive unprecedented demand. Swift sell-out showcased my ability to create unforgettable brand moments and generate exceptional business outcomes. The inspiration behind this campaign was Fifty Shades of Grey movie releasing on February 13, 2015. Thanks to the trending these I was able to innovate and successfully translate into this digital effort and capitalize on its success.

CONCEPT  |  ART & CREATIVE DIRECTION  |  LAYOUT DESIGN  |  DIGITAL EXPERIENCE